FILE - In this Jan. 24, 1984, file photo, Steve Jobs, chairman of the board of Apple Computer, leans on the new "Macintosh" personal computer following a shareholder's meeting in Cupertino, Calif. Apple on Wednesday, Oct. 5, 2011 said Jobs has died. He was 56. (AP Photo/Paul Sakuma, File)
, On Wednesday October 5, 2011, 11:50 pm EDTBy Ted Anthony, The Associated Press
CUPERTINO, Calif. - In dark suit and bowtie, he is a computing-era carnival barker — eyebrows bouncing, hands gesturing, smile seductive and coy and a bit annoying. It's as if he's on his first date with an entire generation of consumers. And, in a way, he is.
It is Jan. 24, 1984, and a young Steve Jobs is standing at centre stage, introducing to shareholders of Apple Computer Inc. the "insanely great" machine that he's certain will change the world: a beige plastic box called the Macintosh.
Here is the Wizard of Cupertino at the threshold of it all, years before the black mock turtleneck and blue jeans. He is utterly in command — of his audience and of his performance. All of the Jobs storytelling staples are emerging.
The hyperbole: "You have to see this display to believe it. It's incredible."
By understanding human desire, Steve Jobs changed the world
