Wal-Mart Launches "American Idol"-Like Contest

Wal-Mart has launched an "American Idol"-like contest to find the best new products.

For the first time, the world's largest retailer is giving any small business, entrepreneur or individual inventor a shot at winning a spot on its store shelves nationwide and virtual shelf space through walmart.com. The contest is called "Get on the shelf."

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Similar to the popular reality show "American Idol," Wal-Mart (WMT) said contestants can enter any product category that it already has -- ranging from toys, electronics to clothing and household goods. They then can create and submit videos of their latest inventions at www.GetOnTheShelf.com.